20- Facebook Events
/The importance of Facebook Events
As one of the top social media websites today, utilizing Facebook’s event page option is a great way to promote an upcoming event online. Events can be created by anyone, and can be open to anyone or can be made private. This is a great free service to invite members of a group, or fans of a page to an event you are planning.
Benefits
+ Save Time- One advantage of using Facebook events is that it can save you a lot of time. When you want to set up an event on Facebook, the process takes only a few minutes. This is much easier than trying to call a number of people individually or send a batch of invitations in the mail.
+ Save Money- Another reason to use Facebook events is that it saves money. You do not have to pay for any marketing. Instead, you simply create the event on Facebook and then send it out to your online contacts. They will see the event without you having to spend any money.
+ Tracking RSVPs- Another advantage of using Facebook events is that it tracks RSVPs for you. Once you post the event and invite people to it, they have the option of selecting "Attending," "Not Attending" or "Maybe." When people tell you that they are attending or not attending, it makes it easier to plan for the event.
+ Public vs. Private- When you set up a Facebook event, you have the option of choosing whether it is a public or private event. If you plan to have a small business event, make it a private event and send out invitations to those individuals. By comparison, if you host a huge event, make it a public event. This allows anyone to register for the event.
How do I create an event?
+ Log into your Facebook Account.
+ Click Events in the left menu of your News Feed.
+ Click Create in the top right.
+ Click Create Private Event in the top-left to choose a privacy setting. Keep in mind that you're not able to change the event's privacy setting once you've created the event.
+ Fill in the event name, details, location and time. Keep in mind that you must include an event name and time.
+ Click Create.
+ You'll be taken to your event where you can invite guests, upload photos, share posts and edit event details.
TAKE ACTION: Create a simple Facebook event such as lunch with a few friends to tell them about your business.