4- Build A Social Media Platform

Facebook, Twitter, Instagram and Pinterest are where you'll want to build your platform. Each of these appeal to different audiences so it's great to share your message with more than one. Don’t feel pressured to be on every platform, I'd recommend starting with facebook, and then add one that connects you to your niche audience, aligns with your business’s needs, and is easily maintained.  As you create your accounts, remember to use your branding such as logo, colors, font styles, etc, so your brand remains consistent and recognizable.

Key Benefits

Social media is an easy way to learn about your audience
Helps target audiences more effectively
Free Advertising
Find new customers and expand your audience
Increase website traffic
Create meaningful relationships with customers through social media
Share content quickly & efficiently with social media