5- Build a Social Media Platform-Facebook

Facebook can be used for connecting with friends and family through a personal profile, and help to promote your business through a business page. Having an online presence helps to establish trust, and builds your network of people. 

Personal Profile 

When you sign up for Facebook, you create a profile. This becomes your identity on Facebook until you close your account. To connect with friends and family, you'll send a friend request before you can make a connection. Once you're connected, you can communicate on a personal level, and share photos, videos, and life updates. For example, this is where you'd post a picture of the gourmet dinner you made, your family vacation photos, or a child's milestone. This kind of information is for close family and friends, because posting personal content in the wrong place could drive business away. Personal profiles are for non-commercial use and represent individual people. A profile is for friends and family, whereas your personal page, is for your business contacts and business friends. 

Personal Page

If you have a business, brand, or product you want to advertise on Facebook, creating a personal page is the way to go. A Personal Page helps your business, organization or brand share stories, and widen your audience. Once you have a personal profile, you can manage a personal page. Pages look similar to personal profiles, but they offer unique tools for businesses like managing and tracking engagement of your audience. On a personal page, anyone can see your posts and "like" your page because a "friend request" isn't required. This works best for business because it allows you to keep "business" and "personal" separate. A personal page is important because it's the personal face of your business. 

Business Page 

A Business Page represents a company or organization. Business Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these pages by becoming a fan and "Liking" the page. This means that business pages only require a "Like" to start a relationship with a fan, prospect, or client. Once you've "Liked" a page, you will receive their updates in your news feed and can interact with the business. Updates are things like upcoming events, promotions, coupons, etc. Interacting with the business consists of responding to posts, or "Liking" sales or events, etc. 

Facebook Group

Facebook Groups are the place for small group communication and for people to share their common interests, and express their opinions. Groups allow people to come together around a common cause, issue, or activity. Group members can express objectives, discuss issues, post photos and share related content. When you create a group, you can decide whether to make it:  
1. Publicly available for anyone to join, 
2. Require administrator approval for members to join
3. Invitation only & Private - For example, if you want to create a forum where leaders can interact, or a committee who will be working together, you'll want to use a facebook group.  
Key Benefits

Low cost Marketing Strategy
Free Advertising and a powerful source of traffic
Easily provide customer support via Facebook
Increase traffic to your website
What You Should Post

Your logo displayed an engaging cover photo and a current & personalized recognizable profile picture
Discount & Promotions
Teasers or sneak peeks into new products and services before their official launch
Post Consistently