18- Constant Contact

Constant Contact is an e-Newsletter service and is one of the oldest email marketing companies around – they’ve been in business since 1996. I use constant contact to send my monthly newsletters, create events and invitations. The best way to know if any of these email marketing service providers are a right fit for your business is to try them out.

Benefits

+ You can try it free for 60 days-  If you'reconsidering using an email newsletter, this should be enough to convince you to try it out. 60 days gives you enough time to get the feel for the program and see if you like it.
+ Good technical support- I havefound that the technical support from Constant Contact is excellent. This is probably the biggest benefit of using Constant Contact over other service providers. I also received a friendly sales call after I signed up to see if I had any questions.
+ Easy to use templates- Whether you're an HTML wizard or new to the whole computer thing, it's easy to create a nice looking email in Constant Contact. You can also add your logo, match your brand colors, add pictures and links very easily. It takes an hour or two to get your email campaign set up initially, but once you have everything in place it only takes a few minutes to send out the next batch of emails.
 + It saves lots of time- Constant Contact manages your contact list for you. Just add the new emails to the database and Constant Contact will take care of the rest. When you want to send out a newsletter, it will sent it to everyone in your list. It even personalizes it by putting the recipients name at the top of the email, which also helps keep the email from being sent to spam.
+ Users can easily unsubscribe- It's important to have good email newsletter etiquette. If someone decides they don't want your emails anymore, they should easily be able to opt out. Constant Contact adds a link at the bottom of every email to easily do just that. It's also just as easy to opt in. You are provided with a piece of code that you can put on your blog or website so that people can easily sign up to receive your newsletter.
+ Create an event, make an invite and link it to your website- One thing I love about constant contact is when I have an event I can easily invite either my entire newsletter email list or target individual people.

TAKE ACTION: Check out Constant Contact and see if it's a fit for your business.