8-Build a Social Media Platform- Pinterest

Pinterest acts as an online scrapbook, showcases products, and displays brand essence through inspiration boards. It generates leads and drives traffic to other content (or back to your website).

Users share visual images from the web, by pinning them on to a series of virtual Pin Boards. Pinners can create, share, collect and re post information in picture, image, or video format.

Don’t forget to use the same branding such as logo, colors, font styles, etc. so your brand remains consistent and recognizable.

Key Benefits

Visually promotes and highlights products/services through images.

Huge traffic referral for all businesses.

Majority users are female. If your target audience are women, then you should really use Pinterest.

Pinterest is a great source of inspiration. If you’re struggling to find new ideas for your blog, website, or product, have a look on Pinterest and do a quick search.

How To Get Started

Go to www.business.pinterest.com: Sign Up

Click Join Here and enter the required fields.

Set up an account in your business name, using your logo as an official business page. Try to stick with a consistent username if you already have a Twitter or Instagram account. That will make it easier for anyone who follows you to find you via searching on Pinterest.

One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.

What You Should Post

Combine great images with content to solve a problem, inspire, offer something desirable or appeal to interest in a hobby or activity.

Use high-resolution, professional-quality photographs and illustrations. Don’t

use images that are poorly lit, out of focus or otherwise appear amateurish.

Pins last forever, so steer clear of including prices or words like “new” that won’t always be relevant.